In ADRA Madagascar, we are committed to fostering sustainable and positive change within communities. Nutrition is one of the key sectors where behavior change is crucial in Madagascar. With the support of UNICEF, we implement the Collaborative Project for Social and Behavioral Change (PCCSC) in Atsimo Andrefana, a region in the southern part of the country where inadequate nutrition behaviors contribute to child malnutrition and poor health.
The emphasis of the first phase of the project was to assess common nutrition practices adopted by the target community, and to identify and prioritize 14 key behaviors to promote better nutrition, especially for women and children. ADRA recently hosted a dynamic workshop, providing a platform for the participants to analyze data collected from the field, discuss and pre-validate identified key behavioral priorities. This event brought together representatives from government partners and civil society organizations (CSOs) who are actively involved in sustainable behavior change initiatives within local communities.
In the second phase, we will begin community awareness campaigns, case referrals, and monitoring of these behaviors to ensure lasting impact. Until the end of the project in August 2025, ADRA Madagascar implements the PCCSC through a multi-sectoral approach, addressing critical areas such as nutrition, early childhood development, health, water, sanitation, and hygiene (WASH), education, social protection, and food systems.
By combining expertise and resources, we are working towards sustainable solutions that empower communities, improve well-being, and foster long-term resilience.
